Mischief Brew Coffee got in touch about designing a brand campaign that combined the owners skate/punk background and DIY mentality with their premium cold brew products' organic, ethical and hand crafted qualities.
We pursued a vision that came from the depths of skate culture, from stick and poke tattoos and underground DIY spots. We pursued a vision of mystique and ambiguity, not just a beverage but a lifestyle choice.
And what we created was an avalanche.
in 2014 he was pouring cold brew from a flagon behind a bike pulled coffee cart, now Mischief Brew Coffee supply's flagons, 640ml and 330ml's to over 50 cafe's, bars, tattoo studios and supermarkets across Adelaide plus serving at headlining music festivals like WOMAD, Laneway and more.
Stickers popped up like graffiti at pubs and skate shops, on BMX helmets and street signs. People were getting the designs tattooed onto their body's, while Mischief Brew Coffee apparel was taking to the streets.
Mischief Brew Coffee is available for purchase from www.mischiefbrewcoffee.com and, if you live in Adelaide, it's likely at the trending cafe nearest you.
FROM THE CLIENT:
Mischief Brew Coffee wouldn't be the same without having dug real deep with this talented and inspired woman over a cold one or two.. The relationship between passion and visual communication is an art. Bohie f****** nails it. . .
- Scott Giles (Owner)
Westfield Mural Project
When Scentre Group got in touch about a large scale mural project at their Westfield in Marion, I cleared 3 months of my schedule.
They required 4 large murals (artworks and installation) to don the entrances to the new "Fresh Food Precinct", plus countless 'vintage chalkboard' style quotes to add flavour and personality to walls of what was clearly going to be more than your average food court.
The challenge was to create artworks with an 'Organic Market' style vibe that were literally being painted in the carpark of a shopping mall.
The first place to start was to localise it. hile falling in with Westfield's nation wide "For the Love of Food" branding campaign, we payed homage to the customers, community and history of Marion by researching life before suburbia.
Gathering inspiration from the local library, turn-of-the-century vintage advertising, Burtee's Farm Annuals, and South Australian agricultural heritage, we aimed to create something new that held the integrity of something beautiful and old.
I knew it had succeeded when I was introduced to the CEO at the celebratory cutting of the red tape. When informed that the For the Love of Food mural had been painted in the week prior, he remarked "What?! I thought it had been there for 50 years!"
View this project in person at WESTFIELD, 297 Diagonal Rd, Oaklands Park SA 5046
Electric HQ Mural
Global clothing and lifestyle brand, Electric, invited me to create some art for their Californian head quarters that was aimed to engage new visitors and energise their staff.
The brand itself has a keen focus on the high end of the action and boardsports culture, creating premium sun glasses, snow goggles and apparel sold globally.
The challenge was to pair their brand values, collaboration, innovation, reliability, trust, service, accountability, and leadership, with bespoke illustrations fitting their sharp, moody and raw aesthetic.
The mural is painted down the entrance hall of their HQ, with the life size illustrations sparkling in black, gloss white and metallic gold.
Electric California HQ is located in San Clemente, California, with offices in Australia, Europe, Canada, England, and Japan.
Thumbnail image courtesy of ElectricCalifornia.com
This local corner shop style wine bar features bespoke artworks on their wine labels, surf boards hung one the walls, hand built furniture and bars plus employees absolutely full of Stoke.
So when Steve commissioned Adelaide BMX store, Little Black Bike for a custom BMX build, they called me in for some premium hand painted detailing.
The job was to build up two frames, one for the trails and one for the streets, utilising 5OS's existing branding. The trails bike was assigned a blue colour palette, and the street bike an orange. Next I drew up two badge style artworks to decorate the head tube's; A vintage stopwatch clocked on 5pm (of course), and a snake wrapped around a 5OS wine barrel. The typography decals celebrated the projects main collaborative partners, "LBB x 5OS x CLNY" (Little Black Bike, Five O'Clock Somewhere and Colony). The sprocket was hand crafted by local craftsman Input BMX, with a POC helmet featuring all the main elements for good measure.
The orange themed street frame now hangs above the door of Five O'clock somewhere.